How to measure marketing ROI with AI tools
AI marketing ROI calculator
How to Calculate ROI from AI Marketing Tools (With Free Calculator)
AI tools are everywhere — from ad creative generators to outbound automation stacks. But how do you know if they’re actually worth the subscription cost? That’s where ROI comes in.
This free calculator helps you measure the real impact of any AI marketing tool by factoring in:
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Time saved
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Additional revenue generated
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Monthly subscription cost
Whether you're a freelancer, agency, or founder, this is the practical, no-fluff way to assess value.
How the Calculator Works
Time Value: Estimate how many hours per week the tool saves, and multiply by your hourly rate.
Revenue Impact: Add any additional sales, leads or margin you attribute to the tool.
ROI Formula:
You’ll instantly see how profitable a tool is — or if it's time to cancel that free trial before it renews.
When to Use This
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Deciding if a new AI tool is worth it
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Justifying software spend to a client or team
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Comparing tools like Clay, AdCreative.ai, or Mutiny side-by-side
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Building a smarter martech stack that actually performs
