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The Lean Market Research Playbook

Validate your product idea using real behaviour

I helped a UK national lab test demand for a health innovation using just landing pages, ads, and zero fluff. This playbook shows you how to do the same.

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What You’ll Learn

  • How to launch a lean smoke test in under 10 days

  • How to measure real user intent using simple tools

  • How to test messaging, pricing, and demand with no product built

  • How to avoid wasting time or budget on products no one wants

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What You Get

  • Comprehensive PDF guide

  • Templates: test plan, ad copy, wireframe, report format

  • Real case study example

  • Bonus: how to scale the method across your roadmap

 

Who It’s For

  • Startup founders

  • Product marketers

  • Innovation teams

  • Freelancers/consultants doing validation work

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Ready to test your idea the smart way?

👉 Get the Playbook on Gumroad

Not Sure Where to Start?

I help founders and teams build their test, run ad experiments, and design landing pages.

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