Sensodyne

Data-Driven Acquisition Strategy (US Market)

Leveraged 1st-party data from Altogether Dental to inform and optimise Sensodyne’s paid social strategy in the US. Designed and executed A/B tests via Meta to compare 1PD-driven targeting against third-party audiences. The results produced a 21% lift in purchase intent and an estimated $1M in incremental revenue over 12 months.

This was a first-of-its-kind activation for Haleon, setting a new standard for how 1PD could be applied across their brand portfolio and unlocking a roadmap for future data-led growth.