National Physical Laboratory (NPL)

To support the early-stage development of Sona, a new in-clinic breast health scan, I led a comprehensive market validation sprint. This included end-to-end planning and execution of a live smoke test (Meta & Google ads, landing page CRO, pricing A/B test) and two surveys (YouGov panel + Typeform waitlist users). The project delivered early signals of demand, conversion benchmarks, price sensitivity insights, and actionable consumer sentiment around breast density and private screening, helping inform go/no-go decisions for further investment.