Altogether Dental

A disruptive DTC subscription start-up making dental care more affordable for millions of uninsured Americans.

I managed full-funnel performance across paid search, social, SEO, CRM, and site optimisation, while overseeing analytics tracking to drive ROI. I also shaped the innovation roadmap using data and insights to expand acquisition channels, improve conversion, and increase customer lifetime value.

I delivered a 46% reduction in CPA while increasing media spend, and drove sustained gains in organic visibility, growing from near-zero to 1,400+ ranking keywords. This SEO momentum translated into a 200%+ increase in organic traffic and 5x growth in sign-ups, with performance continuing to trend upward year over year.