Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Abreva
91k+
Monthly traffic opportunity
148
High-impact keywords prioritised
Live KPIs
Looker Studio dashboard
New site architecture
Defined using Miro
Technical roadmap
Fully prioritised & defined
Commissioned to conduct a full SEO audit and growth strategy for Abreva.com, a leading US cold sore treatment brand. Delivered a comprehensive review covering technical SEO, content strategy, keyword targeting, backlink profile, and Amazon optimisation.
Recommendations focused on rebuilding search visibility following a multi-year traffic decline, with a roadmap to double SEO traffic in 2025 by fixing technical debt, improving content quality, and targeting high-value non-branded keywords. The work set a new SEO standard within Haleon for legacy health brands.
I built Abreva a custom SEO performance dashboard with defined KPIs to enable ongoing tracking of visibility, traffic quality, and high-value actions.
